TLDR: Probably not. Bing and Yandex (based in Russia) announced a new protocol called IndexNow, which allows website owners to proactively let search engines (for now just Bing & Yandex) know whenever site content is updated. On the surface, this seems like a good thing: webmasters can more quickly & easily get new content indexed, …

Last month Google demoed a new technology called “MUM” at their Google I/O conference which uses AI to provide answers to complex user queries, and already articles have started to appear asking Will Google’s MUM Kill SEO? As someone who has been doing SEO for the past 15+ years, this question obviously interests me. So …

Core Web Vitals is officially set to be incorporated into Google’s algo in May, so like many other SEOs out there I’ve been working to update all the sites I manage so that they excel in Google’s site performance metrics. One tool that’s been a great help so far is WP Rocket, a WordPress plugin …

If you’ve been in the online marketing space for a while you’ve probably heard of A/B testing. What is A/B testing, you ask? Optimizely (a leading A/B testing software company) defines the term as follows: “A/B testing is a method of comparing two versions of a webpage or app against each other to determine which …

A couple weeks ago, Rand Fishkin tweeted out a link to new guidelines that Google published for adding social profile links to your Knowledge Graph card: If you're in Google's Knowledge Graph, you can now get your social profiles included, too: https://t.co/fU7vVYmT00 pic.twitter.com/35BTy0UmO9 — Rand Fishkin (@randfish) enero 16, 2015 I took a look at …

I was trying to explain what a canonical tag was the other day, and I realized (not for the first time), that the canonical tag is not actually a tag. If you break down HTML syntax, it looks something like this: If you apply that to the syntax of a “canonical tag”, which is usually …

Google+ used to be a great source of dofollow links, but it looks like the party has finally come to an end. When Google+ first launched, all of the links from the site were dofollow. This included all links from your posts, all links on your profile page, and all links in your bio and …

Yesterday during the SMX West keynote, Danny Sullivan asked Amit Singhal (Google’s head of search) a question that has been on the minds of many webmasters lately: How is Google balancing the interests of users, who want answers immediately through Knowledge Graph, and the interests of webmasters, who provide the content for those answers. What …

So it looks like Google just updated their Knowledge Graph, and I am officially an entity! The information comes from Freebase, an open source database of entities and things that was acquired by Google in 2010. Freebase is one of the databases that Google pulls data from for its Knowledge Graph (along with Wikipedia and …

It looks like Google+ vanity URLs are finally rolling out for the masses! This morning, I received the following message for one of the pages that I manage: You’re now eligible for a unique Google+ custom URL that lets you easily point folks to your page (no more long URLs!). Here’s what we’ve reserved for …