It looks like Google+ vanity URLs are finally rolling out for the masses! This morning, I received the following message for one of the pages that I manage:

You’re now eligible for a unique Google+ custom URL that lets you easily point folks to your page (no more long URLs!). Here’s what we’ve reserved for you: google.com/+YourPage

Great news! According to the Google+ custom URLs Q&A, the eligibility criteria for a vanity URL are pretty simple:

• Ten or more followers
• Account is 30 days or older
• A profile photo

Additionally, Google+ pages must be linked to a website. Claiming the vanity URL is simple: you either click on the “Get a custom URL” that appears at the top of your page, or go into the About section of your profile edit the Links section. Once you set your vanity URL, you can then edit the capitalization of the URL by editing it in the Links section.

I only received a notification for one of my pages, but I went ahead and set custom URLs for all the pages that I manage. I also later got a notification for my personal profile as well. Now I have my own custom URL, instead of the horrible string of numbers that Google+ defaults to.

Exciting times! It will be interesting to see how things play out as more people reserve vanity URLs. The Google+ system seems to have more check & balances in place than Facebook’s free-for-all system, but I’m sure that won’t stop domain squatters from reserving lucrative URLs for their pages. Let the Google+ vanity URL gold rush begin!